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FORMULA FRAME
The core structure of any consumer product formula constitutes ingredients under six categories
1
ACTIVE
2
STABILIZERS
3
SPECIALITY INGREDIENTS
4
PRESERVATIVES
5
OTHER ADDITIVES
6
BASE
Guide to formulating Consumer Products - Key requirements
01
Product Appearance and Benefits
Desired product benefits for the consumer will set the boundary for ingredient selection
02
Formula Cost
Target formula cost decides the range of ingredients that can be included, i.e. ingredients will be selected basis the benefits and their price.
03
Base Ingredients
To form the base product
04
Specialty Ingredients
For the specific and advance benefits example: Anti-aging benefit like wrinkle removal etc.
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